The Attention Audit · ten questions · three minutes

Where does your organisation's attention go?

Every engagement we run begins with the same diagnostic: not what technology a company owns, but where its collective attention is spent. This is a first pass of that instrument, reduced to ten forced choices.

For each pair, choose the sentence that is closer to the truth of your organisation. Not the aspiration. The truth. At the end you will get our reading of the pattern, and the first move we would make in your position.

At the end, your ten choices are sent once, to write your reading, and are not stored. No name, no email, no tracking. If the writing service is unavailable, the reading is drawn from our written set instead.

Question 01 of 10

One more thing, optionalIn your words

The decision your organisation keeps not making. What is it?

Your reading

The first move

Your answers were sent once, to write this reading. Nothing was stored, and no one was identified.